Word: forded
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Dates: during 1970-1979
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...California to dry out at the Alcohol Rehabilitation Service of the Long Beach I Naval Regional Medical Center. Carter, who has admitted guzzling two dozen beers a day, will undergo six weeks of group therapy and psychodrama in order to learn how to deal with his drinking problem. Betty Ford and Billy's fellow Georgian Herman Talmadge completed the same kind of treatment...
...would like to say that the Rev. Sullivan, whom I had a chance to hear speak for the first time in New York at a Ford Foundation conference of university trustees last week, expressed precisely the same anguish that I have felt in trying to make a judgement about the question of withdrawal, or not withdrawal but staying and attempting to accomplish something good, however minimal. I was heartened by that; it's the thing that has caused me the most sleepless nights...
...when they do happen insurance cushions the blow. The average patient pays only 8 per cent of his hospital bill, though this fee can still seem catastrophic. Government and consumers increasingly take on difference in costs passed on in taxes and higher-priced non-medical goods. For example, a Ford car in 1968 cost about $20 more because of employee health insurance. Last year, the car would have cost $150 more for those benefits. The relative invisibility of health care costs insulates the health industry from public pressures which might force it to operate more efficiently and responsively, and leaves...
...secret were the negotiations between Iacocca and K & E Chief Leo Kelmenson that Ford executives got the news less than an hour before the public did. K&E hand-delivered a letter resigning the $75 million account, which was roughly like kicking Ford out the door at 55 m.p.h. Meanwhile, Iacocca telephoned Chrysler's previous ad agencies-Young & Rubicam, BBDO and Ross Roy-to tell their bosses that they...
...created Ford's "Better idea" and "Ford wants to be your car company" slogans, along with the famous "Sign of the cat" for Lincoln-Mercury. The theme at Chrysler will be engineering, and Astronaut Neil Armstrong will apparently remain as the corporate spokesman. Whether K&E will be able to improve the fading Chrysler quality image is a major question. Says a Detroit ad agency chief: "Iacocca could not quickly change the company's cars, so he changed what he could-the advertising...