Word: forded
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Dates: during 1980-1989
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...avoid backfires like 1958's lame Edsel, named after Henry Ford II's father, or the Studebaker Dictator, a model introduced in 1927 but discontinued in 1936 as jackboots began marching across Europe, car manufacturers today are careful and scientific in their selections. Ford polled 600 consumers in shopping malls to help choose Tempo and Topaz to evoke the right image for its new compact models. The company rejected nominees like Coventry, Serval and Majestic. NameLab, a San Francisco firm, employed a computer to help christen Nissan's new Sentra. The coined word derives from sentry, which...
What's in a good name? "It ought to create a surge of satisfaction in the owner when he hears it spoken," says Thomas Moulson, a marketing-research manager at Ford. Still, the definition is elusive. Birds of prey, even imaginary ones, have been big successes (Thunderbird, Eagle, Skyhawk), as have weapons (Cutlass, Le Sabre, Javelin, Dart). American cars generally have more aggressive names than European models, which often wear numbers (3201, R-18), and domestic Japanese autos, which often have docile names (Fairlady, Bluebird, Sunny...
...price includes a tar-paper lining and a handful of zinc nails with which to seal the top. The cheap wooden boxes were placed in the back of Charlie's vehicle, which is still called the body wagon, although these days the wagon is an 18-ft. Ford truck, blue and gray, license number 20898-E, with 106,892 miles on the odometer. Nearly all the miles were spent going to and from Potter's Field, the burial ground for New York City's poor, and nearly all the miles were driven by Charlie Garcia. "See that...
...prefer even more stringent standards on clean air, and 91% either favor existing regulations on safety in workplaces or want those regulations made tougher. Failure to make the distinction between rules involving economic competition and those affecting health and safety, contends George Eads, an adviser on regulations to Presidents Ford and Carter, has "created a backlash" against deregulation that has ruined chances for real reform...
...energetic diplomat who made shuttle diplomacy famous during the Nixon and Ford Administrations has maintained a whirlwind pace ever since his controversial appointment by President Reagan last month. He has conferred with congressional leaders and huddled with the top-ranking diplomats of Mexico, Panama, Colombia and Venezuela, the so-called Contadora group that is seeking a negotiated settlement in the region. He has also talked with the envoys of all the Central American nations involved in the conflict, including the new ambassador from the U.S.-opposed Sandinista regime in Nicaragua. But, amid all the activity, Kissinger still found time...