Word: forded
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Dates: during 1980-1989
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...scene from an adman's dream. On the boardwalk that runs along Florida's Daytona Beach, suntanned young people crowd around carnival-type booths, where some 20 different manufacturers are handing out literature and free samples. Overhead, airplanes trail banners that read HAVE YOU DRIVEN A FORD LATELY? and WELCOME TO MILLER TIME. Below, a catamaran emblazoned with the Schlitz brand name cruises by, followed by a fleet of sailboards that extol SALEM SPIRIT. At one of the 380 or so hotels that line the 23 miles of beach, John Bradley, 22, a recent Cornell graduate, is conducting...
Only a year ago, the Washington gossip was that Thomas Reed, the Special Assistant to the President, would go on to bigger things. A former Secretary of the Air Force under Presidents Ford and Carter, a longtime associate of President Reagan's and a consultant to the National Security Council staff, Reed was thought to have had a good shot at a number of high-level openings down the road. No longer. Reed's troubles go back to 1981, when he made an investment of $3,000 in call options on shares of stock in the Amax mining...
...Morgan Stanley investment firm: "I have a sense that the traders believe the price has to drop more." U.S. Energy Secretary Donald Hodel predicted that the cost of crude would fall to about $25; some experts, including Alan Greenspan, chairman of the Council of Economic Advisers under Gerald Ford, see it going perhaps to $20 unless OPEC sets lower quotas...
Though the project is being run through the University, Perkins has hired an outside consultant. Ford Foundation Deputy Vice President Francis X. Sutton, to help coordinate committee activities...
Advertisers apparently share that optimism; the network has already lassoed such big league sponsors as Kraft Foods, Levi Strauss, Ford, Sears and R.J. Reynolds. "We launched TNN on Monday with 20 advertisers," says Dan Ruth, a spokesman for Group W. "We sold all the time we had." The going rate: $800 a minute. According to Robert Alter, president of the Cabletelevision Advertising Bureau, an industry trade group, "There's a very definite market for country music, and the market is probably more universal than people suspect...