Word: forded
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Dates: during 1980-1989
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...wife Mary, whom he married in 1956, is the daughter of an Irish Catholic plumber. She was a receptionist at a Ford sales office in Chester, Pa., when the couple met at a Ford conference in Philadelphia in 1948. They have two daughters, Lia, 18, a student at a Michigan college, and Kathi, 23, a recent Middlebury (Vt.) College graduate who is a Washington public relations account executive. lacocca and his daughters are close; he usually stays in Kathi's guest bedroom during his frequent trips to the capital...
General Motors and Ford are working on minivans of their own, but neither company will have a model out before late 1984 at the earliest. With its head start, Chrysler is gearing up to build 180,000 minivans in the 1984 model year. Many industry watchers fear that such plans for an entirely new product are too optimistic. Not so, believes a confident Lee Iacocca. He calls his minivan a "home...
...products because cars were being driven year round. After World War II the convertible again began to rise in favor. By the mid-1960s, half a million convertibles were selling yearly, accounting for 7% of car sales. All the major automakers had versions, including Chevy's Corvette and Ford's Thunderbird. Automen, ever macho, called convertibles the "mistress every man wants...
...renaissance. Other U.S. makers are now weighing in with competitively priced models of their own. Chevrolet, aiming at what General Manager Robert Stempel calls the "wind-in-the-face crowd," is planning to introduce a version of its Cavalier in May, probably priced between $10,000 and $12,000. Ford's Mustang was reissued in November as a smartly styled convertible for about $12,500 and was a big star in commercials during the Super Bowl. Early production problems have been ironed out, and Ford executives now foresee sales of 30,000 to 35,000 for their convertible...
Worries about safety in rollover crashes proved to be the final blow. By the mid-1970s, convertibles had become rarities. American Motors stopped making them in 1967, Chrysler in 1971, Ford in 1973, Chevy in 1975. Finally, on April 21, 1976, what was then called the last American convertible rolled off the Cadillac assembly line, with Detroit Mayor Coleman Young as a passenger. The car was a white Eldorado with red-and-blue pinstriping, commemorating -and attempting to make a profit from - the Bicentennial. Two hundred of those cars were made, each selling for about...