Word: forded
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Dates: during 1980-1989
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...longest line of new cars this fall belongs to Ford. The No. 2 carmaker is adding four-door versions of its small E cort and Lynx cars, as well as a scaled-down model of the Lincoln Continental that will sell for about $21,000. The trim new luxury car, which gets 17 m.p.g. in city driving, is intended to draw drivers away from sporty foreign cars like Mer cedes and BMW. Beams Ford Chairman Philip Caldwell: "I've personally sold half a dozen of them already...
...Ford's most surprising move is the re-introduction of the 1960s-style "muscle car." An optional turbocharged, V-8 en gine (17 m.p.g.) will power some Mustangs and Capris from 0 m.p.h. to 60 m.p.h. in 7.5 seconds. That kind of dragstrip macho has been virtually extinct since the end of the era of 300-per-gal. gasoline...
...Ford's array of new models, however, is a sign of the firm's weakness rather than its strength. Ford lags behind General Motors and Chrysler in the area of frontwheel-drive, gas-efficient cars. Ford's troubles date back to a blunder in 1975, when then Chairman Henry Ford II overruled President Lee lacocca, now Chrysler's chairman, and slowed the development of the firm's front-wheel drives...
That decision has cost Ford plenty...
...Ford hopes to sell 1.9 million cars in 1982 and capture about...