Word: forded
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Dates: during 1980-1989
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Some Wall Street investors contend that Ford may be turning into more of a marketing and importing company than a manufacturer. The experts fear that Ford, by subcontracting so much of its work, could conceivably become a hollow firm lacking the skills to build a car from start to finish. Ford imports its luxury Merkur from West Germany and intends to bring in other autos from Mexico, Australia, Brazil and Taiwan. Next year Ford plans to begin importing a minicar called the Festiva, which will be manufactured by Kia, the automaker's South Korean partner. Ford just missed winning another...
...Ford may be shopping for other businesses as well. After four profitable years, the automaker has amassed a cash hoard of $8 billion, more than enough to finance research and development for several years plus another major acquisition. Last week the stock market buzzed with rumors that Ford was planning to buy the Charles Schwab discount brokerage firm or Lockheed, the aerospace company...
...biggest uncertainty about Ford is what the encore to the Taurus and Sable breakthrough will be. While those cars were conceived during Ford's risk-taking days, the profitable company could conceivably lose its daring touch. The pressure will increase as Ford's aerodynamic styling becomes more widely copied and thus less distinctive. Before long, Ford will have to come up with a suitably dramatic successor to the Tempo and Topaz, which have already started to look a bit stale in comparison with their sleeker cousins, the Taurus and Sable...
...Ford has many strong products, however, that will help the company make a smooth transition to the next generation of vehicles. Ford hopes its Escort subcompact, the second-largestselling car in the U.S. after the Chevrolet Celebrity, will continue to haul in profits until the early 1990s. Moreover, Ford's truck sales, which represent 40% of the company's U.S. vehicle business, have jumped nearly 10% since last year because of the roaring popularity of pickup trucks and four-wheel-drive vehicles. For the next several years, at least, Ford's good times are likely to keep on truckin...
...Corsica sedans and Beretta coupes. GM hopes that the cars, to be available for rent about three months ahead of their official March 12 debut, will turn some heads. The spiffy Chevrolets (estimated price: $8,500) represent GM's strongest answer yet to the popular styling of Ford's Tempo and Taurus lines...