Word: forded
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...Bill Ford is so committed to the environment that his office is decorated with biodegradable curtains and carpets. He sits at his uncle Edsel's old desk, near a photo of himself breaking boards to earn a black belt in Taekwondo. His favorite car: Mustang. He recently spoke with TIME's Dorinda Elliott and Joseph Szczesny. Excerpts...
DOES BEING HENRY FORD'S GREAT-GRANDSON MAKE CHANGE EASIER? Perhaps there is something to that. This is a long-term path we're on. I'll be around here for probably the rest of my life. I may not always be CEO. But I'm not leaving the Ford Motor Company. I care deeply about what this place looks like in 20 to 30 years...
...products for the 2007 model-year. Carmakers plan to launch more than 60 vehicles, starting next month, swelling auto malls with all manner of compacts, coupes, wagons, minivans, muscle cars and SUVs. For manufacturers, producing a car that stands out is getting tougher every year. And as Ford and GM are painfully aware, if your metal doesn't shine in the style department--and you can't beat your rivals on performance or reliability--all you can offer is a cut-rate deal, a path to financial ruin. What's a carmaker...
...Ford, the road map looks like this: assemble a squad of ace designers. Put the engineers, bean counters and marketers in the backseat. Wait for the artists to produce gorgeous metal and interiors. Then pray the company can execute...
...Ford's design team is stacked with talent and has only got stronger lately. Two highly regarded Brits, Peter Horbury and Martin Smith, are in charge of design for Ford's North American and European divisions, and last year Ford lured a hot hand from Chrysler, Freeman Thomas. At Chrysler, he sketched the initial concept for the 300 sedan, one of Chrysler's biggest hits in a decade. At Ford, Thomas has already won praise for a concept car, the Reflex, featuring solar panels, butterfly doors and internal insulation made of recycled Nike shoes. "Bill [Ford] has come...