Word: fording
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Dates: during 1920-1929
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...change from Chrysler Corp. to Chrysler Motors struck much deeper into the automobile world than a mere matter of names. A new competitive set-up began to appear. In 1928, as everyone remembers, the centre-ring automobile battle was Ford v. General Motors. The issue: Could Ford's Model "A" check the growing threat of Chevrolet and General Motors, or would Ford have to accept second place? In 1929, it seemed last week, the issue is enormously complicated by the injection of Chrysler Motors. Can Chrysler challenge General Motors...
There are, however, some major differences between the two units. Direction of General Motors is divided, impersonal; Chrysler Motors, like the Ford company, is united under one chief.* General Motors uses the financial wizards of the Raskob-du Pont type; Chrysler relies chiefly on Walter P. Chrysler. General Motors is close to J. P. Morgan & Co.; Chrysler is the good friend of the Brady family and, more recently, of Dillon, Read & Co. General Motors has issued the huge total of 43,500,000 shares of common stock,† Chrysler only 4,423,484. General Motors sold 1,576,708 cars...
...Henry Ford (Ford, Lincoln) was quoted as saying, astoundingly: "I am sure they [ancient peoples] had the automobile, the radio, the airplane-everything that we have, or its equivalent, and perhaps many things that we have yet to discover." Mr. Ford did not deny the general supposition that Ford Motor Co. (U. S.) stock in some form would soon be offered to investors, just as Ford Motor Co. Ltd. (British) has been...
...Chevrolet, Chrysler and Hudson-Essex, which have led the market in 1928 sales (Ford does not exhibit) and who therefore had first, second and third choice, respectively, to space at the Show, surrendered their prerogatives to a wise allotment of exhibition room. On the main floor they displayed jointly with...
...Labor costs so-much, material so-much. Not in all cases is it possible to economize by making one's own parts. It often is cheaper to buy from a large-scale parts factory. In a list of 93 models, for example, 13 used Lycoming motors, 14 Continentals. Ford, famed for controlling all manufacturing steps from raw material to finished cars, last week had contracted to buy batteries, tires, bodies, shock absorbers from outside companies.* All manufacturers seem to give good value in 1929 cars. The table on p. 43 shows comparative prices. Often where prices are close together...