Word: fording
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
...Said Mr. Ford in 1933: "I don' t know how many cars Chevrolet sold last year. I don't know how many they're selling this year. I don't know how many they may sell next year. And-I don't care...
...Ford's indifference to his competitors is no pose. His sole interest is in building the best car he can for the money. To him merchandising is merely a necessary nuisance. If a person chooses to buy a Chevrolet or a Plymouth, the loss, Mr. Ford feels, is the buyer's, not his. Even the staggering deficits rolled up in the Depression-$132,000,000-do not bother him. It is, to Henry Ford, merely money "spent...
...Ford's competitors, however, have stockholders to think of, and last year the Man of Dearborn increased his share of the national business from 20% in 1933 to 28% of all cars sold. Relatively, both Chevrolet and Plymouth lost ground. What they will do in 1935 no man knows...
...steel "turret" tops by Fisher Bodies, are longer, roomier, more streamlined. The Standards have conventional springs, conventional steel bodies. But while the Masters are priced at last year's levels, the Standards have been cut $10 on almost all models, putting them as much as $25 below Ford's standard line. In the past year Chevrolet sold about 100,000 of the lower-priced Standards, will push them strongly in 1935 as a good transportation value for those who do not wish to pay extra for the latest gadgets...
Plymouth this year eliminated its lower-priced line to concentrate on the longer wheelbase. It abandoned independent front wheel springing but developed a new type of spring steel and, like Ford, moved the motor forward to improve the ride. Bodies are longer, roomier and pleasantly bulbous. Refinements in the motor are claimed to have increased economy...