Word: fording
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Dates: during 1950-1959
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...they look like and when will they come out? TIME'S Detroit bureau talked to dozens of auto executives, suppliers, tool and diemakers. Winnowing a mass of information, TIME this week puts together an accurate picture of the small cars and tells when they will be introduced by Ford, General Motors and Chrysler. See BUSINESS, Small Cars Acoming...
...dropping them are small and the deadline for any major change close. By last week their investments in engineering, designing, new tools and dies, and a thousand and one other things were enormous. G.M. has already invested an estimated $200 million toward introducing its small car in August. Ford has laid out $150 million, hopes to come out in October. Chrysler has spent $100 million, after a slow start is hustling to come out early...
...will be rounded and tucked in. They will also be much lighter. Wide use of aluminum, coupled with a redesigning of thousands of individual parts from bolts to caps, will cut the overall weight to around 2,500 Ibs., almost one-third less than the weights of the 1959 Ford, Chevy and Plymouth. This in turn will mean up to 25 miles per gallon of gas, an economy factor that will get more important as gasoline taxes go up. Yet the cars will not be minimum, European-style transportation. They will include U.S. features such as wrap-around windshields, offer...
...manufacturer at a competitive disadvantage with Detroit's Big Three automakers? Not at all, answered Chairman Robert F. Black of White Motor Co. last week, as he presented the best possible evidence that his company, the nation's oldest truckmaking firm, is feeling no pain from G.M., Ford or Chrysler competition. On a record $270 million in sales, White earned $6.95 per share in 1958, almost the highest profit in its 59-year-old trucking history, in a year when overall truck sales dropped 18%. Of the profits, $3 per share were racked up in the final quarter...
...fiber-glass cab was the latest example of Black's truck pioneering, which has enabled it in the heavy field (13 tons and up) to outsell G.M., Ford and Chrysler combined. Its whole line runs neck and neck with the only other all-truck company, Mack Trucks...