Word: fording
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Dates: during 1950-1959
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...have no say about the program that backs up their commercials. Hence, unlike Madison Avenue ad agencies, they cannot dictate the kind of "programing concepts" that, originality-wise, may be nowhere, but that, rating-wise, are surefire. Nor can they exert pettifogging censorship; e.g., on one drama show, Ford ordered the producers to kill a shot of the New York skyline because it highlighted the Chrysler Building...
Detroit's auto industry, which started its 1960 model year with such a boom (see Autos), faces another two months of bust. Ford Motor Co., which makes 40% to 50% of its own steel, is in the best position, but it has only enough steel to last into early December at reduced production rates. Chrysler, already operating on a four-day week, will probably have to shut down completely by late November. American Motors expects to continue at its present high production rate. Studebaker-Packard also hopes to get by without any cutbacks. General Motors is just about shut...
...slowest of the Big Three to enter the small-car race made a strong bid last week to catch up in a hurry. Into production went Chrysler Corp.'s compact Valiant station wagon, well ahead of Ford, which will not have a station wagon on the market until next spring, and Corvair, lagging far behind, which will not have one until fall...
...compact cars got off to a fast start. Wards Automotive Reports last week announced that compact-car sales for October totaled 86,244 units, or a hefty 16.4% of the overall auto market, compared to 5.6% in October 1958. Of that big new share, Chevrolet's Corvair, Ford's Falcon and Chrysler's Valiant carved out a 48.1% slice to challenge American Motors and Studebaker-Packard. In their first month U.S. compact cars outsold imported cars by nearly...
...public has also taken a fancy to the new '60 big-car models; October's total of 526,737 units topped any October in history, including record 1955. Chevy, Ford, Pontiac, Oldsmobile and Cadillac reported their best October in history; Rambler (up 21.5% over last year), Dodge (up 57%), Buick (up 72%), Mercury (up 99%) and Lincoln (up 100%) were off with a roar. But with plants shut down around the U.S. and better than 206,000 auto workers laid off because of the steel strike, industry production volume dwindled to 67,195 cars last week, about...