Word: fording
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Dates: during 1970-1979
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Barrister Michael Ford, 35, left last year after spending 8 years in Rhodesia. The draft was hurting his practice and as a lawyer he was troubled that captured guerrillas were being tried as terrorists rather than as prisoners of war Unable to start a practice in Britain, he was unemployed for six months; after being refused permission to migrate to New Zealand or Hong Kong, he finally went into business with a friend in Johannesburg Ford predicts that in the future white Rhodesians may have an even harder time relocating than he did. "It follows you like a bad smell...
...booming. GM's current entry in this field, the trim little Chevette (base price: $3,225, v. $3,499 for a Rabbit), was introduced in 1975, but Chrysler now plans to follow with the country's first front-wheel-drive subcompacts, the Dodge Omni and Plymouth Horizon. Ford, too, will offer a front-wheel-drive subcompact, the Fiesta, though the car will be built by Ford subsidiaries in Europe and shipped to the U.S. American Motors' entry in the subcompact field will be the Concord, a shorter, lighter version of the Hornet, which is being shelved...
...subcompact trade-which, while growing fast, still accounts for just a bit more than 10% of U.S. sales-is the market for mid-size vehicles. This broad bracket, embracing compacts (such as Chevrolet's Nova and Buick's Skylark) as well as intermediates (Chevrolet's Chevelle, Ford's LTD II) and what the industry chooses to call luxury small intermediates (Chrysler's Le Baron and Diplomat), is accounting for 54% of all U.S. auto sales this year. By contrast, the traditional standard or full-size cars now account for less than 27% of all auto...
...popular model this year-are not only being reduced in size and weight but also redesigned with boxy, hatchback-like profiles in order to retain interior passenger and cargo space. Oldsmobile will market the first mass-produced diesel models in U.S. auto history. Some lines will be scrapped altogether; Ford will drop its dated, slow-selling Comets and Mavericks and replace them with new compacts, the Fairmont and Zephyr, that will sport a lean European profile and rectangular head lamps...
Buying Trends. There are signs that motorists are not overjoyed with this solution. GM officials conclude that when the company trimmed down its bigger cars this year, many buyers deserted to Ford and Chrysler. Now, with the whole industry downsizing, big-car addicts will find fewer alternatives...