Word: fording
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Dates: during 2000-2009
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...only U.S. car manufacturer that didn't need a government bailout, Ford Motor was in better financial shape than its peers to ride out the recession. The question now is whether Ford is well positioned to prosper as the global economy begins to recover. The answer from Ford management appears to be: we're not quite where we want...
...Ford's problem is its low profile in what will likely be the key markets for auto sales growth over the next several years. In the first six months of 2009, the carmaker's U.S. sales fell 33% and European revenues shrank 39%. While Western economies look set to remain in the doldrums for the foreseeable future, most Asian countries are registering surprising growth and auto sales are bouncing back. India and China are particularly bright spots; the latter has surpassed the U.S. to become the world's largest car market. Sadly for Ford, Asia accounts for a mere...
...Ford clearly wants to improve its standing. On Sept. 23, CEO Alan Mulally was in New Delhi to unveil a new four-door hatchback called the Figo that is aimed squarely at India and neighboring South Asian countries. Designed by Indian engineers on the Fiesta platform, the new small car "is going to be a game changer," predicts Michael Boneham, president and managing director of Ford India. When it debuts next year, the Figo (the name means "cool" in Italian) will be made in India and powered by either a 1.2-liter gas or 1.5-liter diesel engine. Ford also...
...Figo's sticker price is yet to be disclosed, but sources at Ford say it will cost around $7,000. Although the price is more than triple that of Tata Motor's Nano city car, "its aggressive pricing from Ford," says Hormazd Sorabjee, editor of AutoCar India magazine in Mumbai. "It could be the cheapest Ford in the world." Says Colin Langan, auto-industry analyst for UBS Financial Services: "Ford's latest moves are all about gaining market share." (See the 12 most important cars of all time...
...vocalizing marine mammals in times of poor visual clarity. But Rose says that animals are often silent, and some "have high frequency vocalizations, which can only be detected when a PAM system is quite close." In other words, it would be too late to avoid airgun harm. Lee-Ann Ford, president and founder of Hong Kong-based Linking Individuals for Nature Conservation (LINC), says the sound of airgun explosions is 265 decibels at the source, and 110 decibels almost five miles away. The approximate hearing threshold for humans and marine mammals is 180 decibels, so "at [five miles] they...