Word: fording
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Dates: during 2000-2009
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...character lines along the side are better integrated, but they also preserve the hockey stick shape that's traditionally been one of the Mustang's distinctive signatures. The interior of the car also has been fully reworked by Ford's design team. "Designing the interior of this car was like redoing your kitchen. You take everything out. You leave the plumbing in the same place and the electrical, but you put back super high-end material," Gelardi says. Jim Hall, managing director of 2953 Analytics in Birmingam, Mich., who has seen the new Mustang up close, thinks the design team...
Paul Randle, the chief engineer for the Mustang, says Ford's engineers have also improved both the horsepower and the fuel economy on both the V8 and V6 versions. While the final numbers aren't available yet from the U.S. Environmental Protection Agency, Ford is expecting that the V6 version will get a "best-in-class," 26-miles per gallon. The "Five-Star" crash rating is also unchanged. "You can be riding in a $1.8 million Bugatti and you won't get any better protection," says Randle. The 2010 Mustang will also come with a completely new suspension based...
...Ford seriously considered dumping the Mustang during the 1990s until some cooler heads prevailed. The latest Mustang also has gained from the continuity on the team represented by Gelardi and Randle, who have stayed together for years, much like product development teams at the most successful Japanese companies such as Toyota and Honda. Whether Mustang can break through the consumer funk that has devastated new car sales lately remains to be seen...
...member of a vulnerable species; a Kerzner spokesman says the young fish will be released into the Gulf soon. All that is on top of Kerzner's personal woes. In the last two years, he has undergone a triple heart bypass, done a stint for alcoholism at the Betty Ford clinic, and lost his son and heir to the Kerzner business empire, Butch, in a helicopter accident. That tragedy brought Kerzner, now 73, out of retirement...
...free market alone should determine which companies and industries succeed and fail. A company’s decisions, whether they are wise or poor, are its own to make, and it should have to face consequences of those decisions. The American auto industry giants—namely, General Motors, Ford, and Chrysler—have made a number of poor, if not self-destructive, choices in the past decade, culminating in their current liquidity crisis. While a healthy economy would survive the bankruptcy of a Big Three auto giant, any such failure could plunge the economy as a whole into...