Word: fordlandia
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...Amazon is to grow rubber trees in plantations. Henry Ford tried it and failed. His plantations succumbed to leaf rot. When Ford sold out for a nominal price to the Brazilian government, the Instituto Agronômico took over where he left off. Today Dr. Camargo has turned Fordlandia into a plantation for growing hardwood trees and cacao, and breeding water buffalo. But 90 miles downstream at Belterra, he has 2,225,000 healthy rubber trees growing...
President Vargas certainly ought to have known that. In his 10,000 miles, which had carried him up the Amazon basin from Belem to Manaus and beyond, he had rubber-necked at a few of an estimated 300,000,000 untapped wild rubber trees, visited Fordlandia and Belterra, where Henry Ford has a $20,000,000 investment in some 2,500,000 acres. On his return the President had some pretty fancy plans to announce...
...Some others: nearly a score of rural schools in Michigan; trade schools at the River Rouge plant; three schools in Sudbury, Mass.; seven rural schools and the famed Martha Berry Schools in Georgia; an agricultural institute at Boreham House near Chelmsford, England; a school for rubber workers' children, Fordlandia, 600 miles up the Amazon in Brazil...
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