Word: fords
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Dates: during 1960-1969
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...door, four-passenger car is designed to beat back the invasion of imports. The Maverick is much lower and wider than the Volkswagen, which Ford executives call "the target car." It is also a bit thirstier-Ford claims about 22 miles per gallon v. the VW's 25 m.p.g. -and nearly two feet longer, measuring 179 in. from its broad nose to its short tail. But the Maverick is also several inches shorter than such "compacts" as Ford's Falcon, which has grown to 184 in. in length and $2,283 in price. Partly because more and more...
...suggested that he would be happy if sales in the first twelve months reached about 300,000. That would make the Maverick a $600 million-a-year proposition. The car will go on sale April 17, five years to the day after lacocca introduced the Mustang, which has been Ford's most successful product since the Model T. The small-car field will soon be crowded. American Motors' new entry, the Hornet, will come out this fall and eventually replace A.M.C.'s leisurely-selling $1,998 Rambler. General Motors is developing a model code-named...
...Ford, which has been studying the minicar market for just about a decade, took a long time to decide. In 1962, the company was ready to roll with a small car called the Cardinal, but withdrew it within a few months of production because of fears that the market would not then support a new line. By 1966, however, it was clear that U.S. compacts were losing considerable ground to imports. The Falcon, which reached a peak of 493,000 sales in 1961, was down to 163,000 that year-and to even less in 1967. At a meeting...
...company spent 14 months testing the market, and its researchers interviewed scores of Volkswagen owners. For a time, the planners considered importing great numbers of Ford-made cars from Britain or Germany instead of building them in North America. Executives discarded that idea in part because they figured that it might provoke Washington to erect import quotas or raise tariffs...
Finally, in May 1967, Henry Ford and Lee lacocca determined to build a new car, code-named Delta. It was to be inexpensive enough to appeal to three-car families and retired people, yet sufficiently stylish to attract young people on their first or second cars. Ford is attempting to attract young buyers by offering the Maverick in colors that were created at a group brainstorming session, presumably held in a cornfield. The colors include Freudian Gilt, Original Cinnamon, Thanks Vermilion and Hulla-Blue. The standard gag among the executives is that the company will entertain any name except "Statutory...