Word: fords
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Dates: during 1990-1999
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...leading a crusade to make the automobile matter again. Mays is the man who brought us the first car with turn-of-the-century distinction, Volkswagen's alluring "new" Beetle. In 1997 the then 42-year-old Oklahoman was tapped to become chief of design--the youngest ever--at Ford Motor Co., itself in the midst of a crusade to be different, better and above all more consumer focused...
...swap industries these days just to give products that extra mark of distinction. Thus Hirshberg, who began his career as a Pontiac designer, is doing a newspaper. An everyman-discount store like Target, for instance, hires architect Michael Graves to design a toaster. And an everyman-car company like Ford hires a product designer like Australian Marc Newson to do a sprightly concept...
Enter Davy Crockett...er...I mean, former President Gerald Ford, a Michigan alumnus who last week wrote an extraordinary opinion piece for the New York Times, defending the race-conscious admission policies that are at the core of the Michigan cases. Ford warned that if the courts forbid Michigan to use race, along with other factors that the school employs to select its student body--including economic standing, geographic origin, athletic and artistic achievement--they would turn back the clock to an era when minorities "were isolated and penalized for the color of their skin...or national ancestry." He recounted...
...Ford's surprise declaration was part of a strategy by Michigan's president, Lee Bollinger, to recapture the moral high ground that affirmative-action supporters have lost to the likes of California's Ward Connerly. Bollinger insists that for a university, racial diversity is "as vital as teaching Shakespeare or mathematics." Under a color-blind admissions system, Bollinger fears, the proportion of black undergrads would nose-dive from 9% to just...
...weeks ago, Bollinger and William Bowen, co-author of The Shape of the River, an influential book about affirmative action on campus, briefed Ford about Michigan's affirmative-action procedures, which have been reviewed to ensure that they comply with Supreme Court rulings. For example, Michigan's law school does not set numerical targets for minority students. Instead, in addition to grades and test scores, it relies heavily on letters of recommendation, the applicant's essay and evidence of leadership ability. The number of minority students who enter the law school varies greatly from year to year. Surveys show there...