Word: forecast
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Dates: during 1990-1999
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Even under the best of circumstances, weather prediction is an inexact science. Because the upper atmosphere is subject to countless fluctuations, mathematicians say the theoretical limit for a reasonably accurate forecast is less than two weeks. But within this time frame, a number of innovations have enhanced the meteorologist's prophetic powers. Supercomputers build mathematical models that show the interaction of wind, sun, temperature and humidity across the entire globe. And Doppler radar -- the technology at the heart of the Norman station -- is adept at spotting the destructive midsize squalls that have traditionally taken forecasters by surprise. By bouncing microwaves...
...Angeles, from San Francisco to Long Island, in New Orleans, Chicago, St. Louis and such depressed markets as Denver and Houston, signs abound that the long, bleak housing slump is easing. As the rebound percolates through one market after another, real estate agents, mortgage bankers and builders forecast a heartening home-buying surge this spring...
...first popular war since World War II," explains Bill LeFevre, senior stock-market strategist for Tucker Anthony. "You could very well see the consumer celebrate by buying that postponed car, TV or refrigerator. This will go a long way toward turning the recession into recovery." Stocks have accurately forecast seven of the eight recoveries since 1949, while the biggest bull market in history started in the 1982 recession...
...harshest phase of the layoffs may be over. Companies have reacted to this downturn more swiftly than usual with deep pre-emptive cuts. Still, economists expect that as many as 1 million more Americans may lose their jobs before the recession's effects fade next fall -- and that forecast assumes that the war ends within a few months. The Commerce Department reported a seeming indicator of strength in the economy last week, announcing that orders for durable goods climbed 4.4% during December. But only limited segments of the economy benefited, since considerably more than half the increase was attributable...
...waning days of the 1980s, ads for the Oldsmobile Cutlass touted the car's luxury features and driving pleasure. Today the pitch is much different. An Olds ad urges car buyers to "put your money in a safe place. No matter what the economic forecast, there is one investment you can always feel comfortable with." The mood of the U.S. has changed, and so has advertising. The country is fighting a war abroad and battling a recession at home, and commercial messages are adapting their tone to fit a back-to-basics attitude that is abroad in the land...