Word: forecast
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...crises. Demand for arresters--and for many of the 7,000 other products the company makes--is affected by the weather, the economy and changes in building codes. What Sioux Chief really needed was a fortune-teller--and now Howard has that job. His crystal ball: a $4,995 Forecast Pro software program from Business Forecast Systems, based in Belmont, Mass. These days Howard's prophecies help everyone at Sioux Chief stay sane...
...advertising world in the 1960s. PW admires her new autobiography, "A Big Life in Advertising" (Knopf; May 12): "A beguiling look inside 30 years of the zippy, fast-moving culture, done with the kind of witty, charming self-deprecation often seen in the ads she created. FORECAST: Knopf's banking on this one with a 50,000 first printing and first serial to Vanity Fair and Advertising Age. It should be a strong seller, transcending the memoir category into women's studies, advertising, management and cultural criticism...
...Wall Street, meanwhile, is waiting for the economic recovery to show up somewhere besides the morning indicators and economists' forecast books - namely, corporate America's bottom line. Only when profits start to return to earnings statements will investors declare the recovery arrived and rally accordingly. But higher production, shipping and other energy-related costs - particularly when consumer demand is as tenuous as it is - aren't anyone's recipe for getting back into the black...
...tendency to throw resources at the biggest brush fire. Chubb, Skold says, started seeing the first signs of trouble in Argentina two years ago, thanks to the insight of an underwriter who had spent considerable time in the country developing contacts within government and business. Early last year, Chubb forecast that an economic meltdown would make currency transfers impossible. As a result, it stopped offering insurance for short-term loan agreements nearly a year before Argentina's problems hit the news...
...starred review. "Rabinyan's second novel (after the international bestseller 'Persian Brides') maintains an expert balance between lyricism and tough-mindedness. Like Isaac Babel in his Odessa short stories, (Rabinyan) knows that a metaphor is not an ornament, but rather a probe (or even a bullet) into the heart... FORECAST: Reviewers eager to pigeonhole Rabinyan's work will compare it to 'Like Water for Chocolate, but her fierce storytelling and the visceral sexuality of her characters suggest something more like Jeffrey Eugenide's 'Virgin Suicides.' Rabinyan is not yet well know in the U.S., but her move from George Braziller...