Word: forecaster
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Dates: during 1960-1969
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Copied widely, Kiplinger's letters and their imitators have set into a mold that combines forecast of trends with bite-size gobbets of news chopped to fit the busy businessman's crowded schedule. "Kiplinger does for the executive," says Bernard Gallagher, "what the Reader's Digest does for the peasant." Much newsletter forecasting is done in the vague language of fortunetellers, and no newsletter turns out the double-edged style, the wise guess that can be read both ways, more assiduously than Kiplinger's Washington Letter...
...official forecast for today is, "Increasing cloudiness and not so warm. Light rain beginning in afternoon. Tonight cloudy with rain." The CRIMSON takes this to mean a warm, cloudy, muggy, and generally uncomfortable day (you know, high discomfort index), clearing by evening...
...running Alcoa, which commands just over one-third of the domestic market, producers boosted prices of building sheets by 2? to 3? a lb. Kaiser Aluminum, the third biggest manufacturer, raised its production to 90% of capacity (v. $2% in April). And second-ranking Reynolds, risking prediction once again, forecast that the industry's output would rise from 2,000,000 tons last year to a record 2,550,000 tons...
...solve a given problem, it slips the answer to a tenacious portion of itself called AIDE (for Adapted Identification Decision Equipment), thus clearing its own mind for further study. AIDE never forgets. Raytheon is working on a more sophisticated version of the K-100 designed to control traffic, forecast weather, interpret electrocardiograms. Says Dr. Claude Shannon. Donner Professor of Science at MIT: "The Cybertron appears to be an important advance in an extremely important area of research...
...number of cars on U.S. roads increased by 43%, Western European car registrations jumped by 280%, from 6,000,000 to 23 million. The market has just begun to be tapped. There is one car for every three Americans, but only one" for every 13 Europeans. Continental economists forecast that there will be one car for every six or eight Europeans by 1970-which means a market, with replacements, for some 35 million new cars...