Word: forehanders
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...When they recognize the celebrity, it seems potentially manipulative, and they wind up overcompensating. But when they don't recognize the celebrity, they generalize over to the brand," says the University of Washington Business School's Mark Forehand, who ran the study with Andrew Perkins of Rice University's Jones Graduate School of Management. The take-away for marketers? Simple enough: hire someone affable with a distinctive voice but who won't be easily named. Calling all B listers. --By Barbara Kiviat
...Harvard at the Crimson blue line, where assistant captain Ryan Lannon threaded a perfect pass through traffic and squarely onto Du’s stick as he crossed into the Colgate zone. Skating unopposed, the center broke for the net, then nudged the puck across the crease to his forehand and tucked the game-winner inside the right post, ending the fourth-longest contest in the history of the ECAC playoffs four hours and four minutes after it began at the Pepsi Arena...
...made a really nice save on me,” Du said. “I went with my backhand, so this time I figured I’d go to my forehand. And thankfully, it worked...
...Harvard at the Crimson blue line, where assistant captain Ryan Lannon threaded a perfect pass through traffic and squarely onto Du’s stick as he crossed into the Colgate zone. Skating unopposed, the center broke for the net, then nudged the puck across the crease to his forehand and tucked the game-winner inside the right post, ending the fourth-longest contest in the history of the ECAC playoffs four hours and four minutes after it first began at the Pepsi Arena...
...made a really nice save on me,” Du said. “I went with my backhand, so this time I figured I’d go to my forehand. And thankfully it worked...