Word: foresman
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RELEVANCE. More than half the nation's adults were drilled on numbing incantations of the Dick and Jane readers ("See Dick run. See Jane run."). Born in 1931 to Scott, Foresman & Co. of Glenview, Ill., Dick and Jane inspired competing publishers to beget their own families of white, suburban, middle-class Pollyannish imitations: Alice and Jerry, Mark and Janet, Jack and Jean. Now those ninnies are slowly being phased out. With a fanfare of press conferences last fall, Scott, Foresman launched new "reading systems" primers with an interracial cast of characters who change from story to story. Subjects...
...South Carolina, North Carolina, Tennessee and Virginia. Publishers are so competitive that they commonly do not divulge sales; McGraw-Hill, however, reports that it has sold 100,000 such books-an indication that they are moving well throughout the field. Other successful textbooks have been put out by Scott Foresman, Macmillan, Follett, Chandler, and Holt, Rinehart & Winston...
...resist, put some 222,060 shares of its stock on sale last October for 11¼. It was eagerly snapped up, now sells for about $31. Harcourt, Brace stock first went on the market last summer at 23½, is selling at about 27. The stock of Scott, Foresman and Co., biggest publisher of elementary school texts, goes on sale this fall, and Boston's venerable Ginn & Co. is making discreet overtures in the same direction...
...volumes, for the fifth to seventh grades, are Making the Goods We Need and Marketing the Things We Use (Scott, Foresman; $1.60 each). They attempt to teach, in simple language, and with hundreds of pictures and charts, the basic facts about manufacture and marketing, and the interdependence of all peoples in a world in which these processes go on. Hanna's textbooks, from the first-grade study of Peter's Family, are one-and-two-syllable demonstrations that any modern man must be part of a world society, good...
Having warmed up for the big job by publishing a Junior Dictionary for children in 1935, Dr. Thorndike produced his masterpiece, the Thorndike-Century Senior Dictionary (Scott, Foresman & Co., Chicago; $2.48), on sale last week. It was billed as a dictionary for youths aged 12-to-20, actually was intended for grownups as well...