Word: forest
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Dates: during 2000-2009
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Enter the conservationists. As wineries began ramping up experimentation with new closures, WWF launched a program in 2004 encouraging consumers to "choose cork" to protect the forests, the biodiversity they support and the thousands of rural jobs they create. The organization estimates that the cork industry employs roughly 100,000 people today, some 37,000 of which are directly involved in harvesting. In a May 2006 report, "Cork Screwed?," WWF suggests that if the wine market continues to grow and cork demand continues to decline, the number of harvesters could drop to about 2,400 by 2015, and leave...
Cork advocates are also hoping their cause will benefit from consumers' recent green awakening: the WWF has hooked up with the Forest Stewardship Council (FSC), an international group that promotes good forest management and gives well-managed forests and their products a stamp of approval. This fall, the first FSC-certified corks will appear on the U.S. market from Willamette Valley Vineyards in Oregon. The tactic may very well appeal to screwcap-averse American wine drinkers. In a 2004 study, 62% of Americans surveyed said "cheap" was the first word that came to mind when they thought about screwcapped wines...
...wine market - cork stoppers are atop 80% of wine bottles - disagrees. Amorim's De Jesus says that because so much of the cork industry?s revenue comes from stoppers, the whole production line would break down without the stopper business. And if the industry chain breaks down, so does forest management. Amorim was the first stopper company to become FSC-certified, and the company believes that the promotion of cork as a naturally sustainable product will turn consumers onto the fact that buying their bottle of wine for dinner could leave a positive environmental footprint. Along with...
...NATURE 8 million Age, in years, of a stand of preserved cypress trees discovered in a Hungarian mine 60 Depth of the mine, in meters, which was once an open-air forest. The 6-m-tall trunks are the remains of trees that once stood about 35 m tall. The wood is too brittle to move
Depth of the mine, which was once an open-air forest. The 19-ft.-tall trunks are the remains of trees that once stood 120 ft. tall. The wood is too brittle to move...