Word: forgetfulness
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...about the past, people feel safe." For instance, I went on a summer holiday, and it was a disastrous holiday. The weather was crap, the food was bad and the hotel was bad. But when you look at the photos from that holiday two years later, you kind of forget all the bad memories you had. That's exactly what's happening in our minds. Companies will start to push the past more than the future, because we feel kind of warm and soft for the past, and trust the past a lot more. Because brands are all about trust...
...Gore was able to get most people to forget the money he took from the tobacco industry and Buddhist monks by winning both the Nobel Prize and an Oscar for his work on educating the world about the dangers of global warming and other problems that affect the environment...
...technology. "If five or 10 years ago, everyone wanted to be in business, now they are interested in technology - and our museum is playing a big part in that," says Laveikin. "After the financial crisis ends, they won't be interested in fast money anymore. Now we need to forget about business and oil and focus on rejuvenating our technology sector." (See pictures of the Hubble telescope...
...Forget sticks, and stick with carrots instead. So says Brent Schulkin, founder of a fledgling movement of activist consumers employing a kind of reverse boycott that he calls a Carrotmob. The concept is simple: instead of steering clear of environmentally backward stores, why not reward businesses with mass purchases if they promise to use some of the money to get greener...
...board. Murkoff devotes an entire page to other acronyms, alphabetized and far more obscure: If BD is baby dance, a.k.a. sex, then DP translates as dancing partner. There's also BFN (big fat negative) and BFP (big fat positive) to describe pregnancy-test results, natch. And don't forget the appropriate salutation or, as the case may be, sign-off: FTTA (fertile thoughts...