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...unconscious deliberation group who heard positive attributes after the negative ones, tended to pick the car they heard about last. In the conscious deliberation group, however, the order in which information was presented had no effect on which car students chose. When people are distracted, they tend to forget what they've just been told, says Newell. When they try to recall the information, the thing they remember best is the last positive information they heard - a phenomenon that researchers call the "recency effect" (and one that advertisers have found very useful). Newell thinks a similar factor may have been...

Author: /time Magazine | Title: Gut Decisions May Not Be Smart | 8/22/2008 | See Source »

...enough to make even weather-obsessed Brits forget the dismal summer. They've stopped talking, too, about the housing crisis. Even the start of another soccer season has come and gone unnoticed. Instead, the plucky people of Britain, traditional home to fair play and the fourth-placed finish, have only one thing on their minds: Gold. Golds for cycling, golds for rowing, golds for sailing, and - quashing the myth that Brits can only win while sitting down - even golds for running. For Britain, beamed an editorial in The Independent on Wednesday, the Beijing games "have offered more than mere diversion...

Author: /time Magazine | Title: Beijing Unstiffens Brits' Upper Lips | 8/22/2008 | See Source »

...spreading corporate profits among the world's disadvantaged and helping convince the business élite that it is in their interest to care about the world's less fortunate [Aug. 11]. Both individuals have used their influence to do great things and trigger lasting change. But let's not forget that our elected representatives must be the ones held primarily responsible for protecting the poor. The mandate of a corporation can never be as binding as that of the state. Since the government must set a minimum wage for justice's sake, perhaps it can set maximums for corporate profits...

Author: /time Magazine | Title: Inbox | 8/21/2008 | See Source »

...political impact of the fighting is far-reaching. Russia has vowed that its troops will continue to occupy slices of Georgian territory even after its supposed withdrawal, acting as "peacekeepers" in the self-styled autonomous regions of South Ossetia and Abkhazia. Georgia can "forget about" its territorial integrity, Russian Foreign Minister Sergey Lavrov said...

Author: /time Magazine | Title: The Moment: Georgia | 8/21/2008 | See Source »

What do you think makes your writing attract the attention that it gets? -Ashlie Meyer CINCINNATI, OHIOAll I can guess is that when I write, I forget that it's not real. I'm living the story, and I think people can read that sincerity about the characters. They are real to me while I'm writing them, and I think that makes them real to the readers as well...

Author: /time Magazine | Title: 10 Questions for Stephenie Meyer | 8/21/2008 | See Source »

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