Word: forli
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Dates: during 1940-1949
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In his pine-paneled, air-conditioned office, Eugenio Garza, president of Monterrey's big Cuauthémoc Brewery, reached for the phone and began calling numbers in the city's well-filled business directory. What he had to say was brief and to the point: "Tecnológico...
The Rams. Thanks solely to such private contributions, Tecnológico last week was setting the pace for Monterrey, Mexico's fastest growing (pop. 280,000) industrial center (steel, glass, paint). On the tree-shaded, 148-acre campus, some of the 1,365 students were settling down in a...
Bespectacled, greying Brewer Garza, who heads the governing board of Monterrey's M.I.T., began plugging for the school soon after graduating from the U.S.'s M.I.T. in 1914. Not until 1943, when the war boom left them desperately short of technical help, did his fellow industrialists in Monterrey...
The Raffles. By offering adequate salaries, a decided innovation in Mexican education, Garza put together a top-grade faculty. From the beginning, entrance requirements were high and student charges low (a top of $20 a month for tuition, $60 for room and board), with plenty of scholarships available to qualified...
A giant raffle for the school's benefit (with one local dealer donating three new cars as prizes) became one of Monterrey's big annual events. Grocers, butchers and other small merchants responded generously to campaigns aimed at giving all local business a stake in the school. With...