Word: forli
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Dates: during 1950-1959
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Keen Smell. To find the products that General Foods should sell, the company runs the biggest private food-research laboratory in the U.S. on a 55-acre site at Tarrytown, N.Y., also keeps 155 women busy in a mammoth test kitchen in suburban White Plains. The kitchens are run by...
Unlike Campbell, General Foods has never had any strong consumer identification as a company, keeps its name in small print on packages. "We felt too much close association would be bad," says Mortimer. "A woman may use Swans Down cake mix but think Calumet baking powder is for the birds...
Mortimer himself is a market tester every waking hour, often picks out a good product instinctively. He often tries out new products on his family. When he brought home a packa.ge of Minute Spanish rice, the family circle liked it so well that he had to go back for more...
Glatsky in the Future. What lies in the future for General Foods and the rest of the industry? One of the industry's widely heralded ventures, frozen soups, which were pioneered by Campbell's, are not going too well. Heinz dropped them after a brief try; General Foods...
The revolution has already gone beyond the mere limits of natural food. General Foods' Tang is a completely artificial product created in the laboratory. Scientists have already isolated 30 volatile elements in coffee, some day may be able to produce artificial coffee that tastes just as good as the...