Word: forli
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Dates: during 1950-1959
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After the decision was made in 1955, Ford ran more studies to make sure the new car had precisely the right "personality." Research showed that Mercury buyers were generally young and hot-rod-inclined, while Pontiac, Dodge and Buick appealed to middle-aged people. Edsel was to strike a happy...
Actually, Ford will not lose its entire investment. Of the total, $100 million went for production facilities, which will be used to produce Ford's second entry into the compact-car field next spring. As a running mate for the Falcon, Ford plans a slightly larger, more luxurious compact...
ALMOST every U.S. businessman gives away some samples of his product, but few can match Joyce Clyde Hall, 68, founder and president of Hallmark greeting cards. Some time in the next few days. Hall will choose a Christmas card from this year's Hallmark line and send it to...
What makes Hallmark's size all the more impressive is that it comes in a field that, for all the bunnies and babies and Santas smiling up from its cheery face, is as ruggedly competitive as any business in the U.S. With some 290 firms turning out 5 billion...
IN the early days, Christmas, St. Valentine's Day and birthdays were the major occasions for greeting cards. Hall pushed the idea of cards for every sentiment, every event, now does 50% of his annual business outside of the big holidays. He went after such writers as Ogden Nash...