Word: forli
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Dates: during 1970-1979
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But now France's traditionally subtle perfumes are under siege. Though the gentle Chanel No. 5 remains a bestseller, this fall's freshet of new scents was triggered by the success of Opium, which is sold under the Yves Saint Laurent label. It was so popular in Europe...
Officers at Aeroquip were skeptical when the Youngstown employees presented their plan to buy the plant, but they agreed to sell if the buyers could pay the $2.5 million price. Frank Ciarniello, head of the United Rubber Workers local and a machine operator at the plant, and William Hawkins, then...
Aeroquip sold the plant because, of ficials said, it was too costly to run. By installing two new boilers, Broadwater trimmed utility bills 80%, to $200,000 annually. Other changes were more painful. The number of salaried employees was reduced to 16 from 50, and the top six managers took...
The hype was pure Madison Avenue, though the locale was Paris. First there was a gushing news release. "Since ancient times," it declared, "perhaps since the Garden of Eden, woman has communed with perfume. In creating Nahema today, Guerlain adds a prestigious page to this eternal dialogue." Then came an...
Without their perfumes, many of the top French fashion names would simply disappear. Robert Ricci, head of the Nina Ricci firm, openly concedes that his firm could not exist without its worldwide perfume sales. Says he: "It is very difficult to make money out of clothes, and impossible out of...