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But influenced by his former business partner’s love for birds and a classic literary enthusiast’s affection for Poe, Petrovato gave the name Raven Used Books to his first bookstore in Northampton nearly 20 years ago. Since then, Petrovato has opened a store in Amherst...
“I don’t fetishize about books in the same way other people do; for me, the book is really about the content. It’s not really about the first edition,” he says.
Even popular philosophy books—not textbooks—fall on the cheap side. A philosophy book with a retail price of $200 may sell for $50, and very few books will sell over that price, according to Petrovato.
The Cambridge clientele is also refreshing for Petrovato, who had been accosted by New Age fanatics at locations in Western Mass. and informed that he had had a “violent birth” and “needed to be channeled.”
“People go to bookstores often because they feel like there’s always someone to talk to...like a bartender,” Petrovato says. “In Cambridge, people are really nice—they know what they’re looking for, they?...