Word: forlornness
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Like Boston, Chicago is a city devoted to its forlorn, cursed team. But unlike Boston, Cubs fans are far more gracious about expressing their support for other teams—especially the Red Sox. When I boarded the “L” from the airport, red signs with train information also all contained an extremely welcoming slogan, “Good Luck Cubs and Red Sox.” My Red Sox hat has been firmly planted on my head for the post-season, and so far, I haven’t been mugged...
...Swinton, whose short red hair and long black chiffon Viktor & Rolf dress make her look like a fiery upside-down exclamation point, is signing autographs and posing. Viktor and Rolf trail behind her. It's all so nearly perfect, and yet ? "There's no red carpet," says a forlorn Viktor. "No red carpet," says Rolf. It is not at all obvious from meeting Viktor Horsting and Rolf Snoeren that they would care about something like a red carpet. The skinny, bespectacled look-alike design team radiates more geek than glamour. They are darlings of fashion's intelligentsia (they...
...beach party in Spain or tune into Belgian radio, and you're likely to hear one word: "Chihuahua!" This is not a forlorn pet owner summoning his tiny, unimaginatively named dog. It is the sound of marketing, the remix of an old mambo song that has gone from TV spot to hit single and the word on millions of lips. And it's all brought to you by Coca-Cola - not that you'd know from listening to the song. In a cluttered marketplace, advertisers need to be different. Traditional ads repeating a brand name 30 times in 30 seconds...
...always adequate. Some houses, such as Leverett House, provide their residents with a good alternative to trudging over to the MAC with exercise bikes, treadmills and weight sets. I, however, recently stumbled upon the Winthrop House “gym,” which sadly consists of a forlorn and forgotten dumbbell in the corner of a basement used for student storage...
...rather than being the funny, creative guy he appeared, has just memorized “Simpsons” quotes for every occasion. When confronted, Weinert declared this Gossip Guy’s “worst item ever,” before uttering a single, forlorn “D’oh?...