Word: format
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Dates: during 1950-1959
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...Presents (Mon. 8 p.m., E.D.T.), a catastrophically unfunny comedy show. Said the trade sheet Variety: "Originally, it was Caesar's intent to base the summer series on the misadventures of a traveling band ... but somewhere along the line, the whole idea misfired and they settled for a revue format. On the basis of Monday's [program], this show should have got lost...
Simple Idea. Led by its energetic President Pat Weaver, who is intent on upsetting "the robotry of habit, and stirring selective viewing," NBC-TV had a banner year on one basic idea: to stretch big shows from 60 to 90 minutes. To these large-format programs, Weaver gave a characteristically picturesque name-Spectaculars. In 1955, NBC did 39. One, Peter Pan, was two hours long and had the biggest estimated audience (65 million) of any show during the year. Seventy are already scheduled for next season, and plans are being projected for two-and even three-hour shows...
...worked for Hearst's national advertising office for several years, in 1938 was made publisher of Hearst's three Boston papers (Record, American and Sunday Advertiser). All three were limping along, with the American in the worst shape financially. Kern changed it to match the tabloid format of the Record, started a combination advertising rate for all three papers. By running them as a unit, he soon put the papers in the black, was rewarded by being made a permanent trustee of Hearst Sr.'s estate...
...more unnecessary pretensions any new publication makes, the harder the time it has establishing itself. Audience, a new pamphlet of poetry and criticism turned out by a group of instructors and graduate students, has avoided this pitfall. By restricting its ambitions and its format, the editors have already produced three issues that fulfill the magazine's intentions--to air a little more of the writing and thinking going on in Cambridge...
...receive a pleasant and original enough treatment to justify spending a rather slow couple of hours watching them unfold. At a clean, white castle in 15th-century France, two of the devil's envoys arrive as minstrels, and the ensuing events develop this theme in a quaint and comprehensive format...