Word: format
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Dates: during 1950-1959
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...Morning Show, CBS's early-hour rival to NBC's successful Today, started the troublous week with a new star, dapper, 36-year-old Jack Paar, and a new format-fun and games instead of just news and weather. The fun turned out to be slightly repetitious. On his opening show Paar observed: "I went to Phila delphia once on a Sunday, but it was closed." The same joke turned up again on Friday. Paar's idea of early morning games included complaints about the placement of cameras and pretending to misunderstand the off-screen signals...
...lowan reads earnestly in a subdued, husky voice, glancing from page to camera like a casual host reading to guests in his library. What distinguishes Nordine's shows from others like it is the flashing telephone by his side. He has adapted the disk jockey's request-format for poetry and made it work. When he finishes a poem, he picks up the telephone, listens to a new request from a viewer, and makes small talk while he leafs through his library to find the poem or passage wanted. Now for Nordine is broadcast after peak viewing hours...
...Boardwalk (Sun. 8 p.m., ABC) is telecast from the Steel Pier at Atlantic City, and borrows its format from the Original Amateur Hour. Veteran Paul Whiteman serves as M.C., a panel of celebrities judges the performers, and each week some of the previous winners get a chance to show how much they have improved. Unlike the Amateur Hour, which runs 30 minutes, On the Boardwalk goes on for a full hour. It seems longer...
Droodles (Mon. 8 p.m., NBC), the brainchild of Funnyman Roger Price, has been seen in guest appearances on several winter programs. Now tricked out with the usual panel-and-M.C. format, the show has its own half-hour. Price draws diagrammatic outlines, and his panel tries to guess what the drawings represent...
...five years over NBC-TV on the same day and time (Mon. 8:30 p.m.). NBC pre-empted the Firestone time period for its forthcoming Sid Caesar show and was hopeful that Firestone would drop the Voice and sponsor Caesar. Instead, Firestone stubbornly insisted on staying with its old format of orchestra and opera singers, whose opening theme ( If I Could Tell You) and closing theme (In My Garden) were both written by Idabelle Firestone, wife of the founder of the company. Firestone also refused alternate time periods suggested by NBC. After both sides read polite but edgy announcements over...