Word: format
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Dates: during 1950-1959
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Thomas Nelson & Sons, publishers of the new Revised Standard Version of the Bible, called on the advertising firm of Batten, Barton, Durstine & Osborn fof a market survey before deciding on the format. Among the facts & figures turned up in the B.B.D. & O. survey of 2,474 housewives...
John H. Johnson, 33, is a Chicagoan who has become the leading Negro publisher in the U.S. with a simple formula-putting out "Negro magazines in a format that has been successful with white people." The formula has worked so well that Johnson's LIFE-like Ebony (estimated 520,000) and Quick-size Jet (estimated 210,000) have become two of the most widely read Negro magazines in the world (TIME, Oct. 1, 1945 et seq.). Two years ago when he put out Tan Confessions ("Is the Chaste Girl Chased?", "Love in the Choir Loft," "I Took My Mother...
...Dagmar didn't even have to try very hard: she merely sat on a high stool, breathed deeply, and occasionally malapropped her way through a poem or a short play. Last week, looking bigger and blonder than ever, after months of "trying to find the right kind of format," Dagmar was back on TV with her own show, Dagmar's Canteen...
Since it was founded in 1923, TIME has made many changes in format, news-gathering and writing, all directed at improving the magazine. A number of new departments have been added at different times; some of these have been discarded. Most of the original departments, however, like most of TIME'S first principles of news coverage and organization, have survived to the present. Of 21 departments listed in the prospectus, 14 still appear in the magazine. Other departments have been added for only the duration of wars; still others, like Crime, Animals, Aeronautics, Law and Fashions, have been absorbed...
...small band of Pogophiles prefer to say that Pogo was reborn in 1948. From 1943 until 1946, he appeared bimonthly in a comic-book format that was almost totally ignored by the intelligentsia...