Word: format
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Dates: during 1960-1969
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Dial-the-Radio. The trend away from packaged format continues, and the direction is toward talk, talk, talk. Joe Pyne, who gives his viewers a thrill by insulting guests, is running on 46 stations. David Susskind's discussion show hits 17 stations. William F. Buckley Jr., on 20 stations, commands one of the more intelligent talk shows. Los Angeles Mayor Sam Yorty is a regular chatterbox on local TV, joshing away with Pierre Salinger or George Jessel, and Comic Mort Sahl has found a Los Angeles TV soapbox from which to harangue an avid following with his prophecies...
Introducing Idols. Bishop, himself a first-rate stand-up comic and successful pinch hitter for Carson in the past, could not seem to find his way. Using roughly the same format as Tonight, Bishop provided little more than late-hour tedium for viewers. His guests included Buddy Greco and Sonny and Cher. Debbie Reynolds talked about Girl Scouts; Danny Thomas kidded around to little effect. Everybody plugged everybody's newest picture, recording or TV show. Bishop introduced his rabbi and a priest, and kept referring to his jitters, which needed no introduction. Dragging his microphone into the studio audience...
...effectively organize the news for the public, Reston advocates a new format for reflective articles which he calls "case study outlines." Instead of the old style pyramid reporting which gives the most dramatic facts in descending order of sensational value, Reston advocates a new kind of reporting specially designed to pose foreign policy alternatives. First would come an objective statement of the relative facts, then a policy alternative with arguments for and against, followed by description and debate of other possible courses of action...
...fairy-tale format, this song-and-dance film tells the story of Millie (Julie Andrews), a fresh-faced flapper in mad Manhattan circa 1922. As she sets out for her "adventures," Millie bobs her hair, raises her hemline and buys a string of beads. After peering down at her torso, she flutters her eyelids at the camera, whereupon the screen flashes a title, silent-movie style: "Gee, I wish my fronts weren't so big. They sure ruin the line of your beads." It is the first of many slices of cutesie-pie proffered by Director George Roy Hill...
...bring home to his congregation an aspect of God's message. Well aware that pulpit time is dropout time for many churchgoers, more and more ministers are not only turning to secular sources as an inspiration for sermons but are trying more dramatic ways to vary the format of their preaching...