Word: format
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Dates: during 1960-1969
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...price: 20? instead of 15?. To soften up the public, Batten, Barton, Durstine & Osborn will soon kick off a $1,250,000 nationwide ad drive. The Post's new look and stance, said an adman who went to Philadelphia for a close look at the revamped format, "may infuriate some long-term readers, and there may be turnover in the audience. But it is good enough to bring in new readers as fast as it loses old ones." Fuoss says that he has so many ideas for the Post that "it may be the middle of 1962 before...
...publicity-conscious president of the National Broadcasting Co. for two years, Sylvester L. ("Pat") Weaver invented the TV "spectacular," was long on good ideas (the magazine format of Today and Monitor) but too short on high-Trendex programs. Eased out in 1956, Weaver stayed on the fringes of TV, in 1959 joined the McCann-Erickson advertising agency as boss of its international division. Last week, bouncing back to television, 52-year-old Pat Weaver was named president of M-E Productions, the radio and TV subsidiary of McCann's parent, Interpublic, Inc. His new job puts Weaver, long...
Perhaps students needed a new issue in the spring, perhaps they had latent animosities to release; perhaps they were more "conservative" or "traditional" than they like to think. In any case, the furor over the language and format of diplomas shook the College for several weeks. During Commencement Week ten days ago, the diploma issue was mentioned everywhere--from the Ivy Oration to the President's talk to seniors--even by administrators who a month earlier had desperately hoped that the whole matter would be suppressed...
...Class Committee's arguments and a barrage of letters from alumni and students to Pusey and/or the Crimson made little sense to the powers that be. Pusey stode firm on the decision--made casually at a Faculty meeting in October--and even the Overseers could promise only that the format would be "studied" next year. The language would stay the same--English...
This Week Around the World (ABC, 10:30-11 p.m.). The week's major stories, presented in a "magazine" format...