Word: formations
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Dates: during 1940-1949
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Filipinos (who constitute 75% of its readers) are its stanch supporters. In a format resembling the Satevepost, it includes a capable foreign-news section, feature articles, political gossip, Washington correspondence...
...Instructor is a bright, slick monthly in the Saturday Evening Post format. Its circulation is 133,000, but three teachers (average) use each copy. Aimed at country and small-town teachers, who use more individual ingenuity in their teaching than those in big cities where curriculums are fixed, the Instructor each month brings them a famous painting in color, lessons for "seatwork," songs, plays, drawings, tests, suggestions for trips, lessons in manners (see cut). Its avowed object is to make teaching...
...years ago the Transcript was given a transfusion of new capital, reorganization, modern format, a price boost from 3? to 5?. But the Transcript, immutably loyal to a vanished Boston, fitted Novelist Marquand's description of Wickford Point: "The whole place was like a clock which was running down, an amazing sort of clock, now devoid of weights or springs or hands, yet ticking on through some ancient impetus on its own momentum...
...read in better homes after dinner," it has prospered on advertisements alone, its aristocratic circulation never approaching that of other Boston papers. But when the depression swept New England in 1929, advertisers withdrew, leaving a disastrous gap in the revenue. Finally in 1939 finances demanded a complete revision of format and policy. The Transcript under new management blossomed forth with the "Newscope," front page pictures, headlines and unfamiliar makeups, without the usual Jay ad in the left-hand corner. But the five cent tariff and fatter editions failed to offset the continued small circulation...
...Duncan Longcope's "Diablo." Of more interest are poems by Timothy Claiborne and Howard Nemerov, a review of recent record releases by Holmes Welch, and a number of book reviews. In this issue the editors of the Advocate return--permanently, I hope--to the clear and very readable format used once before this year...