Word: formations
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Dates: during 1950-1959
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...Herald Tribune, whose format was once the buttoned-up coat of Republican respectability, has changed it for something like a blazer, as part of its program for a lighter, brighter paper. In addition, the Trib has stopped trying to match the Times in comprehensive news coverage. Trib Publisher Helen Rogers Reid and her two sons, Editor Whitelaw ("Whitey"), 41, and Vice President Ogden ("Brownie"), 29, are banking on selection rather than mass ("More news in less time"), and the drawing power of probably the best collection of columnists of any U.S. paper (Walter Lippmann, Joe and Stewart Alsop, Roscoe Drummond...
...Lack of Format. Last year NBC signed him, but spent months trying to work out a proper format for his peculiar, shapeless brand of comedy. It was a tough job, since no one, including Gobel, could pin down his style. "I don't think it's like anybody else's," he says. "I didn't think about it until other people started describing it. They described it in so many ways, I get kind of mixed up. I guess it's offbeat, casual. I get a line I figure will be funny...
...What we have now is not a format, but a lack of format, which makes it different. Sometimes the guest on my show will be in from the very beginning, sometimes not. It's a mixture of sketch and story line. It's pretty mixed...
Magazines sponsored by the U.S. Government have usually met with limited success abroad. The reason is that Europeans and Asians view any government publication with suspicion. A notable exception is Germany's Der Monat (the Month), a monthly with a Harper's format that was launched six years ago by the State Department as a "weapon against Communism and Naziism." Although its circulation is small (30,000), Der Monat has become the most respected and influential magazine in Germany, helped spark a renaissance in German intellectual life, which was stamped out by the Nazis. Read largely by intellectuals...
...gentle Burr Tillstrom show originally ran for half an hour, five times a week. Then it was cut to 15 minutes, and finally, limited to 30 minutes once a week. With a new sponsor (Gordon Baking Co.), the Kuklapolitan players will go back to their five-day-a-week format...