Word: formations
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Dates: during 1950-1959
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...American Heritage, Newton uses the same newsy editorial approach and format he uses in Vermont Life. He still sticks to regional history, but his regions are selected from all over the U.S. Well on his way toward making the past as readable as the present, he tries to keep an even balance between things (Conestoga wagons, railroads, the American eagle), places and people (Garfield's assassin, Lincoln as a horse tamer), and events (Tippecanoe, the Bear Flag revolt). Newton, who is also a director of Massachusetts' famed Old Sturbridge Village (TIME, Nov. 5), puts out the magazine...
...point gets across the inevitable necessity of seeing our Asian effort through peasant eyes, which is the only way we can start to win. The Only War We Seek is not only a smooth, slick job in format but a real shocker in ideas...
...hope the practice of including the color pages will be continued as a regular part of the magazine format...
Since admen are as follow-the-leader on TV as they have always been in radio, many other TV commercials are likely to assume a musical comedy format. But, sooner or later, something different will come along. As one ecstatic adman put it, with unconscious irony: "Why, we haven't even scratched the surface of what we can do to please the public...
This year's yearbooks will feature some radical departures in format and content, Lighthill said. The senior biography will be arranged by Houses, so that "friends will be grouped." There will also be an index for easy reference. Lighthill further revealed that the yearbook would have a special photographic Harvard-Radcliffe section, "in recognition of the closeness of the schools...