Word: formative
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Dates: during 1930-1939
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...said that this tradition is in a large part a tradition of men suc has Kittredge, Theodore Roosevelt, Copeland, T. S. Eliot, Lippman, who as undergraduates at Harvard have helped to form the Advocate into what it is today. Very often indeed the format and design have changed but this spirit of independence has stood throughout...
When they opened their papers one morning last week, the 182,511 readers of the Los Angeles Times were pleased to see that that journal had treated itself to a new and more legible format and type dress. The new face which the Times turned to its public was the result of months of cogitation by sober-sided Publisher Harry Chandler and Gilbert P. Farrar, type consultant for American Type Founders Co. Gone were the old-fashioned banked and pyramided headlines. Gone was the seven-point body type at which faithful Times readers had squinted for 26 years. New heads...
Fostered by oculists and type salesmen, the idea of lightening the newsprint page with bigger type is a definite trend in U. S. publishing, though few have gone so far as Los Angeles' Times. To revise its format, a paper of the Times's size starts by spending some $10,000 for new type matrices. Because the larger type prints less news per page, at least twro more typesetting machines are needed to compose the additional two or three pages. Such machines cost around $4,500 each, are manned by operators earning $58 to $65 per week...
...until 1813 did the increasing number of graduates make it necessary for Harvard to adopt a single format and make up an engraved plate from which the diplomas could...
...freight-locomotive mile or average cars per passenger-train mile, an inquisitive stockholder may learn how many hopper-bottom gondolas he owns or what percentage of main and branch lines are laid with 131-lb. rails. As conservative as the roads themselves, official statements are perennially drab in format. Last week Union Pacific broke its tradition of severe grey covers by dressing up its annual report for 1935 with a picture of a streamlined locomotive with a bright-colored U. P. shield on its snout. Though in an enterprising industrial company such a change would cause no comment...