Word: formative
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Dates: during 1940-1949
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With probably the biggest beef of all, Ed Wynn ("The Perfect Fool") argues that in 1913 he originated Milton's whole format of introducing all the acts and playing a buffoon in each of them. While displaying an old scrapbook of his jokes, Milton was recently asked to explain a page headed: "Ed Wynn Jokes." Said he: "Those are some jokes Ed Wynn once gave me." Says Wynn in Hollywood: "I never gave him any jokes, nor did I give him permission to steal my life's work...
...work with the book-length manuscript, each student will in turn do the work of a first reader, and editor including correction, cutting, criticism, and copy editing. She will plan typography and format of the book and lay out advertising copy and promotion plans for her book...
Explained the U.S. publisher, who has sold 425,000 copies of Anna Karenina in the past year: "It was impossible to publish Anna Karenina at its full length in our format, and we felt that a condensed version would be better than none at all. The text was kept in the author's own words . . ." But there would be no market for such an enterprise in Russia. The Literary Gazette said: "With wrath and indignation the reader throws aside this latest lampoon cooked by American literary gangsters who have lost all proportions in their savagery and ignorance...
Actually, the new format is nearly the same one used in Europe for all books (other than collections), whether the book be a classic, a reprint, or a bestseller. The economics of the book business in America are pretty incomprehensible. (No matter how many copies of a best-seller are sold, the publisher usually announces that he only breaks clear because of the sale of movie rights.) Why couldn't something similar to the Rinchart paper editions be used for all new books? There are damn few books coming out each day of which the prospective purchaser is confident...
...present format is probably temporary. In radio's infancy, back in 1928, "one of the most popular types of programs was organ music." There may be equally radical changes in TV, since "it is a field where there is no established taste, no formula...