Word: formative
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Dates: during 1940-1949
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...permission) run into the hundreds and range from a desire to use a certain TIME story or stories as examples of good English prose in a forthcoming textbook on English composition (there are four such about to be published) to a college publication that is about to use our format in a forthcoming parody of TIME...
...give. For example, requests from scores of TIME readers who want to startle their friends with replicas of themselves on TIME'S cover pose a problem because, the trademark laws of the U.S. being what they are, we have to refuse permission for reproductions of TIME'S format and take action against unauthorized uses of it. One such was the move of an enterprising politician running for New York State assemblyman whose campaign literature featured a brochure of himself on TIME'S cover, which led some voters to think that he had our endorsement...
...This format is the same as the duo used last year when they first brought their program to the ether...
This week, after many fat and prosperous years, the October FORTUNE appeared in a new format and with a new assignment. "FORTUNE is no longer concerned, uniquely, with Civilization-as-a-whole," said the editorial directive that blue-printed this conversion. "FORTUNE has its own clear mission ... to assist in the successful development of American business enterprise at home and abroad...
Harper's had changed printers and adopted a larger (TIME-sized) format, to cut the cost of production; the old printer, figuring that few modern presses could handle the outdated Harper's page, had demanded a 27% price hike...