Word: formative
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Dates: during 1940-1949
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Final Decree. The Star's first edition would show a new face and format, new talent and backers. Page One, unlike other New York tabs, would change from a poster to a news page. Inside, by Joe Barnes's decree, news and comment would be finally divorced. On the editorial page, run by George Wells, lately of Newsweek, the signed editorials were out; from now on the paper would speak for itself...
Last week Ross and the editors were still hopeful; they had put the July issue to bed and were dickering with three groups of hovering angels. They wanted to raise close to $1,000,000. If they get it, they hope to restyle the cramped pages in a larger format, approximately New Yorker size, and put out a heftier, better magazine. But without new money, '48 would not become...
...spending some of its $400,000 in new capital on an expanded business section (up from three pages to 16). Under ex-WPB Adviser Herbert Harris, United Nations World (circ. 85,000) will run special stories on basic industries and commodities, and more pictures in a streamlined format...
...Publisher Crum and Editor Barnes moved into PM's modest home in the produce district of lower Manhattan, they front-paged an appeal: "Don't expect to see a new name right away, or a new format, or an entirely different typography . . . There will be many changes, but they will be gradual . . . aimed at a full coverage of news and an independent editorial policy." Translated Bart Crum: "We are absolutely uncommitted to anybody." But the policy will be left of center...
Tonight's parley, unlike its predecessors, which presented speakers one at a time, will offer an "Information Please" format. Three medical "experts" will answer the queries tossed at them by Dr. Bock...