Word: formative
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
Some campaigns aim merely to educate. For five-to-eight-year-olds, I'm a Fit Kid uses Hallmark's popular Rainbow Brite character and a coloring-book format to lay out a simple daily-workout plan. About 1.5 million copies of the book have been distributed through family physicians and educators. By far the most comprehensive teaching effort is Know Your Body. Devised for kindergarten through junior high by the American Health Foundation, it uses workbooks, skits and rhymes to handle such topics as choosing "heart- healthy" foods and resisting the bad habits of peers. In addition, youngsters...
...running news inserts. The show's main problem seems to be a failure of nerve. It tries to break from the morning mold but retains enough Today-like elements to make the entertainment features jarring. Another sort of host -- a folksy Arthur Godfrey type, perhaps -- might have made the format more palatable. Even Smith and Hartley could eventually relax and turn into pleasant morning companions. Right now they are working too hard at chemistry to notice that the ingredients are not jelling...
...Crimson's number 10, 11 and 12 players also recorded straight-set victories over their Brown counterparts yesterday, but the games were not official because regulation squash dual matches follow a nine game format...
Normal hockey format calls for three 18-minute periods...
...format required an innovative design. That was where Art Department Designer Johnny White and Picture Researcher Richard Boeth came in. For the past year the two have been working as a team to enliven the look of TIME's business coverage. "Business often has to revisit the same story, like the auto industry or the stock market," says White. "We have to discover new and dramatic ways to present stock images so that the reader will find them fresh." Adds Boeth: "Wherever possible, we try to get business leaders out from behind their desks and into a context that reflects...