Word: formatively
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...repetitive format palls quickly. Vicki Dickinson Huntington Beach, Calif...
...West to be ready for the time when the Soviets return to the negotiating table, which in my judgment is likely to happen by the summer months, and be prepared, if that were helpful, to continue medium-range missile talks in a different arms-control format, possibly through the START talks...
...Life and Adventures of Nicholas Nickleby (Mobil Showcase Network). Even squeezed to fit the small screen, the Royal Shakespeare Company's epic entertainment still ranked as a unique theatrical treat. The nine-hour drama preserved 150 great performances in a format Dickens would have loved: the miniseries...
...loosened up. MTV now plays Prince, Eddy Grant, Clarence Clemons and Donna Summer, and only last week added four more black artists. But the situation is still less than ideal. Says Carlos de Jesus, program director at New York's WKTU-FM: "MTV says their programming is just format. But they have no equivalent competition, so there's no equivalent place for black music...
...costs Warner-Amex to run MTV every year. (The best educated guess is $30 million.) Jack Schneider, Warner-Amex Satellite Entertainment Co. president, predicts profits "some time in 1984," but is vague about numbers. MTV chases advertisers, but, says McCann-Erikson Vice President Paul Green, "the channel's format is so distinctive. The question is whether you're going to create an ad just to run on their channel-is it worth it? More and more the advertisers are saying yes, but it will take time...