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Some informercials are already being carried on the Home Shopping Show by the Modern Satellite Network. The weekly half-hour program, which reaches 3.8 million households in every state, consists of nonstop commercials in a talk show format. Advertisers normally buy nine minutes of air time to discuss their product or explain how it works. This week Revlon will tape its first informercial, which demonstrates how to give its Realistic Instant Styling permanents at home. Other advertisers on the show include Pillsbury, Mr. Coffee and Encyclopaedia Britannica...

Author: /time Magazine | Title: Informercials | 5/18/1981 | See Source »

...concentrators to take a half course in at least one non-Western area--also falls short on logic. While the new course requirement is laudable and would effectively complement the current tutorial section on non-Western history, it cannot replace the training that is unique to the smaller tutorial format...

Author: By William F. Hammond, | Title: Constructing Historical Walls | 4/20/1981 | See Source »

...unusual relationship between scientific theories that existed during this time makes the intellectual debate of this period particularly interesting. A survey of the entire history of scientific thought would probably show that most theories are either reduced, made simpler in format and broader in scope--or replaced, with another competing theory receiving wider acceptance. But important ideas are rarely "synthesized." Individual theories are rarely merged to answer a single program of interdisciplinary questions. But development in evolutionary and genetic throught from 1918 to 1947 provides an exception to this trend...

Author: By Michael Stein, | Title: The Ongoing Evolutionary Synthesis | 4/15/1981 | See Source »

DIED. Bernard Hollowood, 70, editor of the British humor magazine Punch from 1957 to 1968, who expanded its format to include political and social commentary; of a brain hemorrhage; in Guildford, England. Hollowood, whose editorials criticized U.S. involvement in Viet Nam and urged Britain's entry into the European Community, once said: "Nobody on earth can read exclusively funny articles without getting weary...

Author: /time Magazine | Title: Milestones: Apr. 13, 1981 | 4/13/1981 | See Source »

...Halem's color graphic terminals "is designed to play information from the shuttle in a format that is easiest for the ground controller to read," he said. If either the shuttle or the fuel tanks go astray and threaten to land in populated areas, "my display will light up and warn the controllers" who may then elect to destroy them, he added...

Author: By William J. Jason, | Title: Student Helps Design Programs For Space Shuttle Computers | 4/10/1981 | See Source »

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