Word: formatively
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...Tuscola station is merely one of the latest converts to the "all news" format, a music-free marathon of news, sports, weather and feature programs that has become the hottest formula in radio. Pioneered in 1961 by XTRA, a station in Tijuana, Mexico, that beamed its signal to Southern California, all-news had until last week been adopted by fewer than 20 of the nation's 7,140 AM and FM outlets. But those form an elite group: New York City's WCBS, the nation's most listened to station; KNX in Los Angeles, which has climbed...
...Expenses. One important reason that relatively few stations have adopted the format, despite its impressive success, is its equally impressive cost. Instead of a skeleton crew of disc jockeys and rip-and-read announcers, an all-news station typically has platoons of street reporters, anchor persons, helicopter-borne traffic spotters, weather analysts, consumer reporters, writers, editors, directors and producers. New York's WCBS, for example, has 60 editorial employees, nearly three times its pre-all-news complement, and Chicago's WBBM went from 32 staffers to 64 when it made the switch in 1968. Says WBBM General Manager...
...only real affinity to The Godfather is the fact that the don is played by Francis Ford Coppola, the movie's director. His traveling companions are new editors of City magazine, a San Francisco weekly that appears next week for the first time in a thoroughly renovated format. Coppola bought a $15,000 piece of the fledgling magazine in 1973, picked up more last year, and had himself named publisher. "It was my Viet Nam," he recalls. "Every month I put more into it. The stakes were getting so high that I felt I either...
...move for enlightening the alumni was the decision to change the format of Harvard Magazine the monthly that has become a direct line to alumni. Peterson explains, "more money has been put into the magazine to beef it up and the publication has changed to an Atlantic Monthly format. These changes, he gloats, have brought results. Circulation has risen this year from 15,000 to around 50,000, and if subscriptions rise to over 75,000, as Peterson expects, it will be possible to publish on an independent basis...
Maybe some of my readers were not fooled by the success-story format of my article. But most probably were. We don't like to see things like legless little boys--they contradict our expectations and desires about the world. So we become willing accomplices in a scheme to cover up the truth. We have great psychological use for someone like Robin Starling who can appear to be normal and who therefore affirms what we would like to believe. We can successfully go on fooling ourselves like this because Robin Starling has a great stake in-making sure that...