Word: formatively
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...Lack of Format. Last year NBC signed him, but spent months trying to work out a proper format for his peculiar, shapeless brand of comedy. It was a tough job, since no one, including Gobel, could pin down his style. "I don't think it's like anybody else's," he says. "I didn't think about it until other people started describing it. They described it in so many ways, I get kind of mixed up. I guess it's offbeat, casual. I get a line I figure will be funny...
...What we have now is not a format, but a lack of format, which makes it different. Sometimes the guest on my show will be in from the very beginning, sometimes not. It's a mixture of sketch and story line. It's pretty mixed...
Magazines sponsored by the U.S. Government have usually met with limited success abroad. The reason is that Europeans and Asians view any government publication with suspicion. A notable exception is Germany's Der Monat (the Month), a monthly with a Harper's format that was launched six years ago by the State Department as a "weapon against Communism and Naziism." Although its circulation is small (30,000), Der Monat has become the most respected and influential magazine in Germany, helped spark a renaissance in German intellectual life, which was stamped out by the Nazis. Read largely by intellectuals...
...Morning Show, CBS's early-hour rival to NBC's successful Today, started the troublous week with a new star, dapper, 36-year-old Jack Paar, and a new format-fun and games instead of just news and weather. The fun turned out to be slightly repetitious. On his opening show Paar observed: "I went to Phila delphia once on a Sunday, but it was closed." The same joke turned up again on Friday. Paar's idea of early morning games included complaints about the placement of cameras and pretending to misunderstand the off-screen signals...
...gentle Burr Tillstrom show originally ran for half an hour, five times a week. Then it was cut to 15 minutes, and finally, limited to 30 minutes once a week. With a new sponsor (Gordon Baking Co.), the Kuklapolitan players will go back to their five-day-a-week format...