Word: formatively
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Hard pressed by the book slump, Haldeman-Julius had decided to junk his familiar, plain format in favor of a new look. From his printing house in Girard, Kans. (pop. 2,500), he will continue to fill mail orders for everything from Practical Masonry (No. 1,232) to Margaret Sanger's What Every Girl Should Know (No. 14). But from now on, the Blue Books will be dressed up in lively, illustrated jackets in every color except blue...
This week, the as-yet-unsponsored Black Robe goes on the TV screen for the fifth time, and Lord-satisfied with its format-has turned it over to ex-Movie Director Ed Sutherland, who will run it for NBC. Heading north to his 3,000-acre island off Mt. Desert in Maine, Lord carried with him the idea for another TV show. "I'm going to call it Sidewalks of New York," he said. "It might open just showing people's feet as they walk along, or maybe just their heads. And I'll show reflections...
With probably the biggest beef of all, Ed Wynn ("The Perfect Fool") argues that in 1913 he originated Milton's whole format of introducing all the acts and playing a buffoon in each of them. While displaying an old scrapbook of his jokes, Milton was recently asked to explain a page headed: "Ed Wynn Jokes." Said he: "Those are some jokes Ed Wynn once gave me." Says Wynn in Hollywood: "I never gave him any jokes, nor did I give him permission to steal my life's work...
...work with the book-length manuscript, each student will in turn do the work of a first reader, and editor including correction, cutting, criticism, and copy editing. She will plan typography and format of the book and lay out advertising copy and promotion plans for her book...
Explained the U.S. publisher, who has sold 425,000 copies of Anna Karenina in the past year: "It was impossible to publish Anna Karenina at its full length in our format, and we felt that a condensed version would be better than none at all. The text was kept in the author's own words . . ." But there would be no market for such an enterprise in Russia. The Literary Gazette said: "With wrath and indignation the reader throws aside this latest lampoon cooked by American literary gangsters who have lost all proportions in their savagery and ignorance...