Word: formatively
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Actually, the new format is nearly the same one used in Europe for all books (other than collections), whether the book be a classic, a reprint, or a bestseller. The economics of the book business in America are pretty incomprehensible. (No matter how many copies of a best-seller are sold, the publisher usually announces that he only breaks clear because of the sale of movie rights.) Why couldn't something similar to the Rinchart paper editions be used for all new books? There are damn few books coming out each day of which the prospective purchaser is confident...
...present format is probably temporary. In radio's infancy, back in 1928, "one of the most popular types of programs was organ music." There may be equally radical changes in TV, since "it is a field where there is no established taste, no formula...
...permission) run into the hundreds and range from a desire to use a certain TIME story or stories as examples of good English prose in a forthcoming textbook on English composition (there are four such about to be published) to a college publication that is about to use our format in a forthcoming parody of TIME...
...give. For example, requests from scores of TIME readers who want to startle their friends with replicas of themselves on TIME'S cover pose a problem because, the trademark laws of the U.S. being what they are, we have to refuse permission for reproductions of TIME'S format and take action against unauthorized uses of it. One such was the move of an enterprising politician running for New York State assemblyman whose campaign literature featured a brochure of himself on TIME'S cover, which led some voters to think that he had our endorsement...
...This format is the same as the duo used last year when they first brought their program to the ether...